FOR IMMEDIATE RELEASE
Solutions to Enhance Online Direct Marketing Campaigns
Relationship Enables Companies to Develop, Execute, and Analyze Online
Direct Marketing Campaigns Based On a Complete Understanding of Online
Customer Behavior
San Francisco and San Mateo, Calif. - August 21, 2001 - Digital Impact,
Inc. (Nasdaq: DIGI), the premier provider of online direct marketing
solutions for enterprises, and Coremetrics(tm), a leading provider of
data-driven business intelligence solutions, today announced a partnership
that offers companies a complete, end-to-end solution to drive revenue by
enhancing online direct marketing campaigns fueled with the most accurate,
comprehensive knowledge of online customer behavior. Under the terms of the
agreement, Digital Impact and Coremetrics will join forces to integrate,
market and sell their complementary services to enable businesses to
execute highly targeted, measurable direct marketing campaigns that
influence prospect behavior and deepen customer relationships.
Digital Impact`s technology platform, Impact(tm), facilitates every aspect
of online direct marketing within a single, integrated environment
including data management, marketing campaign analytics, campaign
management and message delivery. Under the terms of the agreement, Digital
Impact will extend the capabilities of the Impact technology platform by
integrating it with Coremetrics` Core Data Platform(tm) and eLuminate
Commerce(tm) Web analytics service. Coremetrics` Core Data Platform is a
data warehouse of comprehensive and accurate online customer behavior for
analysis using eLuminate Commerce, custom reporting by Coremetrics, and
integration with third-party applications, such as the Impact technology
platform from Digital Impact.
"Companies with superior, actionable data about their online visitors can
systematically formulate highly tailored promotions for their most valuable
prospects and customers," said Scott Kauffman, president and CEO of
Coremetrics. "This alliance offers tremendous value to our joint clients
because Coremetrics gathers and provides comprehensive data on all aspects
of customer online behavior, and now Digital Impact will leverage that data
to further enhance the quality of online direct marketing campaigns."
"A deep understanding of all aspects of customer behavior is invaluable to
marketers looking to consistently improve the quality of their online
direct marketing campaigns," said Gerardo Capiel, chief technology officer
of Digital Impact. "We are excited about partnering with Coremetrics to
further enhance our direct marketing campaign analytics capabilities, by
including data gathered from online activities beyond email marketing and
offering our customers an even more robust solution."
About Coremetrics
Founded in May 1999, Coremetrics is a provider of data-driven business
intelligence solutions that enable companies to improve interactions with
their customers based on a complete understanding of online behavior.
Coremetrics` data capture, storage and decision-support services provide a
complete model of customer interaction online that is extensible for
enterprise-wide use with third party customer relationship management and
data mining applications. Coremetrics` customers include The Columbia House
Company, Hanover Direct, Sundance Catalog Company, Walmart.com and Wilsons
Leather. Coremetrics is headquartered in San Francisco, California, with
research and development offices in Austin, Texas. The company is privately
held with funding from Accel Partners, General Catalyst and Highland
Capital Partners. To learn more about Coremetrics, visit the company`s Web
site at www.coremetrics.com or call 877-721-CORE.
About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions
for enterprises, including market leaders such as Citibank, Dell Computer
Corporation, MasterCard, and Hewlett-Packard. Digital Impact`s solutions --
Strategy, Customer Acquisition and Customer Marketing -- enable
corporations to create and deliver highly successful email marketing
programs that drive revenue, influence behavior and deepen customer
relationships. Digital Impact solutions provide deep customer insight and
powerful execution through a combination of hosted web applications,
messaging technology infrastructure and professional services.
Digital Impact is a member of the TRUSTe Privacy Program and works only
with companies that are advocates of strict consumer privacy guidelines.
Digital Impact was founded in October 1997 and currently has more than 300
employees in its Silicon Valley, Santa Monica, Dallas, Chicago, New York
and London offices. The company is publicly traded on the Nasdaq Stock
Market under the ticker symbol DIGI.
###
The statements contained in this press release that are not purely
historical are forward-looking statements within the meaning of Section 21E
of the Securities and Exchange Act of 1934, including statements regarding
Digital Impact`s expectations, beliefs, hopes, intentions or strategies
regarding the future. Forward-looking statements include statements
regarding future sales, product introduction and acceptance, market
acceptance and financial stability. Digital Impact`s actual results and the
timing of certain events may differ significantly from the results
discussed in the forward-looking statements.
Note to Editors: Digital Impact is a trademark of Digital Impact, Inc. All
other brands or trademarks are the property of their respective owners.
Emily Brady
McLean Public Relations
Tel: 650.685.3850, ext 106
Cell: 415.606.9350
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