Sane Solutions’ NetTracker to enhance Xchange’s CRM solution by integrating Web site clickstream data into customer analysis
Boston, MA and North Kingstown, RI – Aug 22, 2001 – XchangeTM Inc. (Nasdaq: EXAP), which specializes in converting customer relationships into profits, and Sane Solutions, LLC, a leading provider of Web site traffic analysis software, today announced an agreement to package and sell Sane’s NetTracker eBusiness Edition software with the Xchange Analytics eCommerce module.
The Xchange Analytics eCommerce module, a component of the Xchange 7 CRM solution, enables click and mortar businesses to analyze individual customer data and identify opportunities to grow the value of each customer. Industry analysts agree that Web Analytics should be tailored towards maximizing customer value and delivering ROI. According to Senior Research Analyst with Gartner,Inc., Frank Buytendijk, "the Web channel, now faces the same scrutiny as other major investments and, like them, must clearly demonstrate return on investment."
Sane’s NetTracker eBusiness Edition is advanced Web analytics software that generates detailed Web site traffic analysis to reveal patterns in Web site usage and identify trends in customer behavior. Xchange will embed NetTracker in the Xchange eCommerce module as the Web data extraction and transformation (ETL) component, enabling analysis of online individual clickstream data and offline customer data. The module offers more than 100 pre-defined reports and analysis of permission-based online and offline data. These reports enable organizations to increase customer value by tailoring interactions across every channel based on a single customer view.
This integration significantly expands the information available to companies implementing and executing CRM programs, allowing click and mortar retailers and businesses to now merge their Web site clickstream data with data from every other interaction channel. As a result, they gain stronger insight into enterprise-wide customer behavior that can be used to drive more relevant, personalized communications that grow customer value and strengthen customer relationships.
“Successful CRM strategies will be those that cross channel boundaries and use every customer interaction as an opportunity to increase lifetime customer profitability. This partnership enables our clients to leverage clickstream data along with data from each other customer channel to identify the interaction most likely to grow the value of each customer,” said Chris Wagner, president and CEO, Xchange Inc.
“NetTracker offers a market-proven Web data ETL component that quickly and effectively populates data from the Web into Xchange 7,” said Jim Rose, CEO, Sane Solutions. “As Xchange continues to offer CRM solutions that match the growing demands of the marketplace and increase ROI through online and offline customer analytics, we are pleased to contribute best-of-breed Web analytics to their highly competitive offerings.”
About Sane Solutions, LLC
Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web site traffic analysis software.
The NetTracker line provides detailed Web site traffic reporting and Web data mining including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, NetTracker Enterprise and the NetTracker eBusiness Edition. NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies, and ISPs. Customers include Fairchild Semiconductor, Goldman Sachs, Lockheed Martin, Raytheon, Time, Inc., Harvard University, The US Census Bureau, Verio and more.
Sane Solutions` strategic partners include Xchange, MicroStrategy, Oracle, Vignette, Allaire, Microsoft, Sun-Netscape Alliance and more.
Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com
About Xchange, Inc.
Exchange Applications, Inc., now doing business as Xchange, Inc., helps companies focus their resources on customers who represent the best long-term profitability. Xchange delivers results by instilling a profit-focused discipline in the organization, coordinating all touch points and creating a personalized dialogue with the most valuable customers. These solutions are impacting the bottom line of approximately 300 companies worldwide, including Abbey National, Citigroup, DaimlerChrysler, Royal & SunAlliance, Thomas Cook, and Vodafone. Xchange is based in Boston with offices worldwide.
Xchange and Xchange eMessaging are trademarks of Exchange Applications, Inc. NetTracker is a registered trademark of Sane Solutions, LLC. All other trademarks contained herein are the property of their respective owners.
Back...
