INFOPIA ADDS EBAY STORES AND YAHOO STORES TO NETWORK

Travis Kimball Infopia, Inc. 801.990.4744

Integration of Marketplace Manager Service with High Traffic Storefronts Ensures Merchants the Greatest Potential Exposure of any Auction or Marketplace Service

SALT LAKE CITY - August 23, 2001 - Infopia, Inc., developers of Marketplace Manager, the first intelligent online product sales and exposure service, announced the addition of eBay Stores and Yahoo Stores to the list of auctions and marketplaces where products are posted and managed on behalf of the company`s customers.

Infopia`s network of integrated shopping destinations already includes the largest offering of sites where a merchant can automatically have their inventory listed and maintained. This network is comprised of auction sites, comparison-shopping sites, classified ad sites and malls; including such names such as eBay (Nasdaq:EBAY), Amazon.com (Nasdaq:AMZN), Yahoo! (Nasdaq:YHOO), MSN (Nasdaq:MSFT), Excite (Nasdaq:ATHM), uBid (Nasdaq:CMGI), and many more.

Infopia also uses Artificial Intelligence (AI) to determine which of the merchant`s products should be listed on which marketplaces, at what time they should be listed, in which categories and using what selling techniques. Infopia merchants pay a monthly subscription for use of the service and currently enjoy a return of over $16 in revenue for every $1 spent.

"Our company is built on the concept that merchants and retailers can be successful online by capitalizing on the traffic generated by auction and shopping portals," said Bjorn Espenes, chief executive officer of Infopia. "Yahoo and eBay are prime examples. As they continue to diversify their offerings to include things such as stores, they do so with the intention of driving substantial shopping traffic to them. Our merchants benefit by having their products listed in so many different places without having to maintain or manage more than one account."

About Infopia, Inc.

Infopia, Inc. is a privately held company focused on bringing merchants, marketplaces, and enabling technology providers together with a full service solution in response to the growing demand by businesses to participate in third party marketplaces such as eBay, Yahoo, MSN, Excite, etc. Infopia is the developer of Marketplace Manager, which uses patent-pending technology and Artificial Intelligence to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level. Infopia`s unique service drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing, and managing product listings in a growing network of high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls and comparison shopping sites where buyers routinely turn to shop. Founded in 1999, Infopia has already placed product listings valued in excess of $2 billion. For more information call (801) 990-4700 or visit http://www.infopia.com.

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