Thralow Inc., which owns Binoculars.com, has purchased Internet retailer BinocularOutlet.com, the company announced this week. The transaction took place May 25. Purchase price was not disclosed. BinocularOutlet.com’s sales are in the six figures, Thralow says.
The purchase is part of Thralow Inc.’s strategy of expanding its Internet presence, especially in the selling of optics, says Jonathan Thralow, director of marketing and technology.
Thralow adds that BinocularOutlet.com’s profit margins have typically been greater than those of Binoculars.com, which sells fine optics at discount prices, and the acquisition will allow Thralow Inc. to test market and pricing strategies against each other.
Thralow Inc. operates a family of e-commerce sites including Telescopes.com, Peepers.com and Pans.com.
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