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News Stories Monday, July 16, 2007   
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Four executives move up at Escalate Retail


Escalate Retail, a provider of software to multi-channel retailers, has promoted four executives to vice president-level positions. All four have worked at GERS Retail Systems, which merged with Ecometry Corp. in August 2006 to form Escalate Retail.

The company named Tim Kilbane as vice president of the Technology Services Group. He will work with the general managers of industry groups within the company on such tasks as integration, customization, implementation services and project management. Kilbane most recently served as vice president of operations for GERS.

Laura Weinhofer has been named vice president of marketing. She has been serving as director of marketing operations at Escalate Retail and previously held several positions at GERS.

Escalate also announced two promotions in its Big Ticket group, which serves 240 customers in home furnishings, consumer electronics and wireless retail. Steve Pulver has been named vice president and general manager for the group. Pulver has 27 years of industry experience, most recently in a variety of positions at GERS.

Ron Sellers has been promoted to vice president of sales for the Big Ticket Group. Sellers held several positions at GERS and before that was vice president of sales at Amplitude Software, a provider of web-based enterprise applications.

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