Babies “R” Us, a retail arm of Toys “R” Us Inc., has named Tori Moore Binau as the unit’s new senior vice president of marketing.
Binau will be responsible for all online and traditional marketing programs, including advertising and promotions, media, brand promotion and creative services. She will report to Babies “R” Us president Deborah Derby.
Prior to joining Babies “R” Us, Binau was senior vice president of marketing for RadioShack Corp., No. 181 in the Internet Retailer Top 500 Guide. She also was employed in various senior marketing positions at McDonald’s Corp.
Binau holds a bachelor’s degree from Ohio State University. Toys “R” Us is No. 39 in the Internet Retailer Top 500 Guide. Babies “R” Us sells online and through a network of 254 stores.
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