‘Twas the week before Christmas and consumers were comparison shopping
Consumers flocked to comparison shopping sites in the week before Christmas, looking for the best prices on last-minute holiday gifts, according to data from web measurement firm Hitwise.
Comparison site Shopping.com gained 34% in market share among the top 100 e-commerce sites in the week ending Dec. 22, while Smarter.com gained 17%, Yahoo Shopping 4% and Shopzilla 3%. The retail web sites of Macy’s, Dell and Best Buy also made strong gains over the previous week.
Traffic to the 100 e-commerce sites included in the Hitwise U.S. Retail 100 Index was up 16% from the comparable week a year ago, and down 10% from the week that ended Dec. 15, 2007.
Amazon, No. 1 in the Internet Retailer Top 500 Guide, led the Hitwise U.S. Retail Index list of top online shopping sites, as it has throughout the holiday season, although its market share dropped 5% in the last full week before Christmas. Here are the top 20 retail sites, according to Hitwise, with each site’s share of total traffic to the top 100 retail sites for the week ending Dec. 22 and change in share from the prior week.
- Amazon.com, 12.03%, -5%
- Wal-Mart, 7.94%, -2%
- Target, 5.06%, -6%
- Best Buy, 3.96%, 13%
- Half.com, 3.90%, -4%
- Yahoo Shopping, 3.21%, 4%
- Circuit City, 3.07%, 5%
- Sears.com, 2.38%, 0%
- BizRate.com, 2.37%, 1%
- JC Penney, 2.03%, -18%
- Overstock.com, 2.01%, -19%
- Dell USA, 2,01%, 18%
- Toys ‘R’ Us USA, 1.97%, -20%
- Smarter.com, 1.81.%, 17%
- Shopzilla, 1.69%, 3%
- QVC.com, 1.55%, -8%
- Macy’s, 1.43%, 18%
- Kmart.com, 1.34%, -3%
- Kohls.com, 1.30%, -5%
- Shopping.com, 1.21%, 34%
The Hitwise retail index does not include sites from such categories as auctions, home entertainment and music downloading. Hitwise collects data from 10 million U.S. Internet users.
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