ONLINE TOY RETAILER AND CATALOG PROVIDER eTOYS DIRECT USES INQUISITE’S ENTERPRISE FEEDBACK SOLUTION TO ENSURE A SUCCESSFUL HOLIDAY SEASON
Online Surveys Help eToys Direct Deliver Better Catalog Design, Conduct Product Testing and Determine Incentive Selection for the eToys and My Twinn Holiday 2005 Catalogs
AUSTIN, TEXAS — November 8, 2005 — Creating an effective catalog or retail site for the holiday season is a stressful time for most retailers, but for eToys Direct, Inc., an online toy retailer and retail catalog provider, it`s an almost joyous occasion. With the help of Inquisite’s Enterprise Feedback System, eToys Direct is able to garner valuable customer insight well in advance of the gift-giving season. While children are responsible for creating their wish list – and we know they are checking it more than twice – adults are typically responsible for buying the toys; consequently, eToys Direct utilizes Inquisite web surveys to ensure a happy holiday season for all.
Leveraging Inquisite, eToys Direct surveys gift-givers to ensure that the holiday buying experience is as enjoyable for the giver as it is for the receiver. The company also uses Inquisite`s online survey capabilities to get fast feedback on a number of important issues, including possible web site enhancements, the most favorable catalog photos and designs, and the most valuable promotional offers such as free gift with purchase and/or free shipping on orders.
"As a leading toy superstore, we want to create pleasurable and appealing shopping experiences both online and through our catalogs," said Gary Lindsey, Vice President of Marketing for eToys Direct. "By using Inquisite`s Enterprise Feedback Solution to survey panels during catalog and web site development, we feel confident that our finished product is most appealing to shoppers, which is particularly critical as we enter into the holiday buying season."
For instance, after upgrading from paper to web-based surveys, eToys Direct now queries more than 1,000 mothers and daughters for valuable information, related to the My Twinn line. Not only does this enable a winning My Twinn Catalog, but it also allows the company to determine the most preferred new My Twinn outfits and accessories and better align production with actual customer demand.
In addition to offering thousands of toys, custom dolls, video games and baby products to online and catalog shoppers through its popular web sites and its strategic retail partnerships, the company also owns eToys (www.etoys.com) and the My Twinn doll company (www.mytwinn.com), operates KBtoys.com (www.kbtoys.com) under a long-term licensing agreement, and produces the Sears Wish Book under a licensing agreement with Sears, Roebuck and Co.
“eToys Direct understands the value of incorporating customer insight into their business processes,” said Arturo Coto, Inquisite CEO. “By listening and responding to their customers, eToys Direct is able to make continued improvements to their offerings, ultimately creating an enhanced customer experience.”
About Inquisite
Inquisite provides enterprise feedback solutions, including web survey technology and services. Inquisite empowers organizations with the ability to ask, analyze and act on their findings, promoting an effective feedback culture. Inquisite`s feedback process enables managers to make better decisions, while its ease of use promotes enterprise-wide installation and adoption, resulting in superior ROI and competitive advantage. Many of the world`s leading organizations use Inquisite for their mission-critical B2B, B2C and B2E evaluation and feedback initiatives. Headquartered in Austin, Texas, clients include industry leaders in the education, energy, financial services, government, healthcare, manufacturing, pharmaceutical, retail, and technology sectors. For more information, visit www.inquisite.com.
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Media Contacts:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com
Jennifer Atkins
Inquisite Web Surveys
512-225-6963
jatkins@inquisite.com
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