Bluefly Keeps Sales Buzzing With Bill Me Later
Destination for Designer Apparel Selects I4 Commerce’s Bill Me Later Service to Enhance Customer Satisfaction and Attract New Customers
TIMONIUM, Md.––November 8, 2005––I4 Commerce, the leading provider of alternative payment solutions for multichannel retailers, today announced that online retailer of designer brands, fashion trends and superior value, Bluefly, Inc. (NASDAQ SmallCap: BFLY), has deployed Bill Me Later®, part of the company’s PayCaptureSM suite of alternative payment tools, to reach new customers and provide existing customers an easier payment option when shopping online.
Bluefly.com offers the latest in-season and on-trend designer fashion and accessories. The Bill Me Later instant credit tool provides customers with a convenient and secure payment method for making purchases online or over the phone without having to provide sensitive credit card information.
“In addition to being fashion savvy, our customers demand a level of service and choice when shopping online,” said Larry Promisel, director of e-commerce development at Bluefly. “Bill Me Later gives Bluefly a smart and innovative way to meet our customers’ need for security and convenience.”
With Bill Me Later, customers who do not have a credit card or those who, for security reasons, prefer not to use a credit card online simply provide basic information such as date of birth to make a purchase. Within seconds, qualified customers complete their purchase, and receive a bill from Bill Me Later within 14 days which they can pay in full or finance over time. For merchants, Bill Me Later reduces transaction costs while decreasing shopping cart abandonment and dramatically improving their conversion rates, average order value and customer satisfaction levels.
“As a high-growth online apparel merchant, Bluefly is a great addition to our Merchant Network,” said Mark Lavelle, vice president of business development at I4 Commerce. “Bill Me Later and our full suite of credit tools provides merchants with valuable insight into their customers’ spending habits to help them increase customer satisfaction and sales.”
About Bluefly, Inc.
Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY - News) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.
About I4 Commerce
I4 Commerce’s network of alternative payment solutions helps multichannel retailers to attract, satisfy and retain customers at the point-of-sale. Through the company’s offerings, merchants can leverage consumer insight to make successful real-time retailing decisions that drive sales.
Hundreds of thousands of consumers rely on the safety and convenience of I4 Commerce’s payment solutions when shopping online, via catalog and in-store to help save both time and money. I4 Commerce’s alternative payment solutions are the first new payment methods since credit cards to be so broadly available within the United States. For more information, visit www.i4commerce.com.
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