Datavantage/CommercialWare is now Micros-Retail
Micros Systems Inc. has changed the name of its store systems and e-commerce technology unit, Datavantage/CommercialWare, to Micros-Retail. The new name provides a common brand for Datavantage/CommercialWare and eOne Group, an e-commerce technology company Micros Systems acquired in August.
Micros Systems says it will continue using the Datavantage, CommercialWare and eOne Group names, but that the overall Micros-Retail brand will provide a consistent global image for its integrated suite of store and e-commerce technology systems.
Mike Busch, director of information systems for outdoor apparel and gear retailer Patagonia, says the combined Micros-Retail suite supports Patagonia’s goal of meeting its customers needs across multiple offline and online channels. "We have been a customer of Datavantage/CommercialWare for 25 years using the CWDirect suite, direct to consumer order management, and Store21 point-of-sale to improve efficiencies in our retail operations,” he says. “We look forward to having complete cross-channel visibility to our customers. The cross-channel transparency of web, catalog, and store sales will enhance our ability to provide world class customer service regardless how the customer chooses to interact with us."
Patagonia is No. 257 in the Internet Retailer Top 500 Guide.
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