FindWhat.com News Release
Public Relations Contact:
James Pearson
Rubenstein Associates, Inc.
212-843-8297
jpearson@rubenstein.com
Company Contact:
Beverly Fox
FindWhat.com
941-561-7229
beverlyf@findwhat.com
- New staff and extended hours confirm company commitment to outstanding
customer service -
(NEW YORK) August 27, 2001 - FINDWHAT.COM (NASDAQ: FWHT) a leading developer
and marketer of performance-based advertising services for the Internet,
featuring the FindWhat.com pay-for-performance search engine, has expanded
its customer service hours to include Friday evenings and Saturday service.
The change is effective immediately.
Customer Service Manager Luis Barcenas said the company made the change in
direct response to requests from advertisers. "A performance-based search
engine works with clients from many time zones, and that means being
available to our customers as much as we possibly can. We are committed to
providing the best-quality customer service in our industry, so we treat
each advertiser as an individual and not as just an account number,"
Barcenas said.
FindWhat.com customer service is available by calling 888-882-3178 from 8:30
a.m. to 7:00 p.m. Eastern time and is now also open from 8:30 a.m. to 5:00
p.m. Eastern time on Saturday.
In addition, FindWhat.com is expanding the size of its customer service
staff as the company continues to grow. The number of FindWhat.com
advertisers has increased 36% in the last three months alone. The goal at
FindWhat.com is to process all new keyword requests within 48 hours and
within 24 hours if possible. Expanding the staff allows the customer
service department to continue to meet these goals as the number of clients
continues to increase.
Web site owners select the keywords they want to use for their sites, and
those words are reviewed by the FindWhat.com staff to make sure they are
relevant. For example, a software site cannot choose keywords relating to
auto parts. This quality control assures that the sites returned on any
Internet search are relevant for what the Web user is trying to find.
July 23, 2001, FindWhat.com announced that it is the first
pay-for-performance Internet search engine to become profitable on a GAAP
basis and one of just a handful of dot-com businesses to be profitable.
Revenue in the second quarter of 2001 increased 73% sequentially over the
first quarter, and the company raised its 2001 revenue estimate to $18
million. That would be a 500% increase over 2000 revenue. The company
launched its search engine in September 1999.
FindWhat.com Chief Operating Officer Phillip Thune said, "Our 10,000 active
advertisers are our largest asset, so providing those advertisers with the
best possible customer service is a key element of our business. When you
send us an email, you don`t get a form letter back. When you call our
customer service department, you are connected directly to a customer
service representative-a real person-without going through a maze of voice
mail push buttons. Providing that high level of service is very important
to us."
About FindWhat.com
Through its performance-based, bid-for-position search engine
(www.FindWhat.com), FindWhat.com operates an online marketplace where Web
publishers use an automated bidding process to determine the per-click fee
they will pay for premier placement on the search results returned by the
FindWhat.com search engine. These results are shown on FindWhat.com`s
network of distribution partners, which include Excite, Webcrawler, CNET`s
Search.com, and InfoSpace`s MetaCrawler and Dogpile. The Web sites offering
the highest bid for particular keywords and key phrases appear first on the
list of search results distributed throughout the network. This
cost-effective, pay-for-performance model allows Web publishers to pay only
for those customers who click through to their sites, and increase their
potential for exposure through the millions of searches distributed
throughout the network per day. More information on FindWhat.com is
available on the company`s web site at http://www.FindWhat.com.
Forward Looking Statements
This press release, including the discussion regarding Projected Results,
contains certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the meaning
of the U.S. Private Securities Litigation Reform Act of 1995. Words or
expressions such as "plan," "intend," "believe" or "expect`" or variations
of such words and similar expressions are intended to identify such
forward-looking statements. Key risks are described in FindWhat.com`s
reports filed with the U.S. Securities and Exchange Commission. Readers
should note that these statements may be impacted by several factors,
including economic changes and changes in the Internet industry generally
and, accordingly, FindWhat.com`s actual performance and results may vary
materially from those stated herein, and FindWhat.com undertakes no
obligation to update the information contained herein.
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