VFLASH AND BOOKSONLINE.COM LAUNCH EXCLUSIVE MESSENGER FOR BOOK CLUB MEMBERS
NEW YORK, August 28, 2001 ElbitVflash, Inc. a leading developer of digital
direct marketing applications and a division of Elbit Ltd. (NASDAQ: ELBT),
and Booksonline.com, operated by BOOKSPAN, a partnership between Doubleday
Direct, Inc. (DDI) and Book of the Month Club Holdings LLC (BOMC), today
announced the launch of the Mystery Guild Insider, a targeted desktop
communications channel.
The Mystery Guild Insider provides added value by giving members access to
exclusive, up-to-the minute mystery news and editorial information from the
Mystery Guild Book Club editor, advanced alerts for upcoming book releases,
and exciting mystery trivia and member polls. Members will also enjoy
private sales and special member discounts, the ability to reserve new
titles prior to their release, sneak previews of excerpts before the books
hit the site, and reminders for their Featured Selection "reply-by" dates.
"We believe that by placing all the benefits of Mystery Guild at the
fingertips of our members, Mystery Guild Insider could become an important
interactive feature to help us create a superior online reading experience
for Mystery Guild Book club members," said Matthias Epp, SVP Internet
Marketing at Booksonline.com.
Booksonline.com is the first club-based direct marketer to utilize Vflash
technology to reach its members. Catalogs highlighting new titles are
currently sent to over 8 million club members multiple times throughout the
year. With the introduction of the Mystery Guild Insider, Booksonline.com
can engage and communicate with members while they are online, in addition
to reaching them via traditional direct mail.
"With the Mystery Guild Insider, Booksonline.com is looking to enhance
member retention and increase sales by providing targeted information and
incentives," said Russell A. Kern, EVP-Director of Marketing at ElbitVflash.
"The Vflash messenger is a great way to offer unique content distinct from
that provided through traditional member communication channels."
Vflash is an interactive direct marketing application that provides
marketers and publishers a unique method to distribute targeted information,
direct to computer desktops, based on end-user¹s interests and preferences.
Consumers receive information through an active icon on their desktop that
opens up a window when relevant information is detected. Consumers can then
link to more detailed information from the content provider.
The Mystery Guild Insider is currently available for download to club
members only at www.mysteryguild.com.
About BOOKSPAN
BOOKSPAN is the premier direct marketer of general interest and specialty
book clubs. With more than 8.5 million members, its book clubs include
Book-of-the-Month Club, The Literary Guild®, Quality Paperback Book Club®,
Doubleday Book Club®, and more than 40 others. Created in March 2000,
BOOKSPAN is a partnership between Doubleday Direct, Inc. (owned by
Bertelsmann Inc.) and Book-of-the-Month Club Holdings LLC (owned by Time
Inc., a unit of AOL Time Warner Inc.).
Booksonline.com is operated by BOOKSPAN. DDI and BOMC have been meeting the
needs of readers everywhere for over 70 years and now Booksonline.com is
helping to bring this experience to the Web. Club members are offered
substantial savings off the publisher`s book price and have access to a
catalog of thousands of titles. Additional information can be found at
http://www.booksonline.com.
About ElbitVflash, Inc.
ElbitVflash, Inc., a subsidiary of Elbit, Ltd. (NASDAQ: ELBT), is a digital
marketing company established to take advantage of the dynamic, real-time
characteristics of the Internet and to address the need for non-intrusive
yet highly targeted interactive direct marketing applications. The company¹s
core offering, the Vflash Messenger is a computer desktop application that
provides organizations with a real-time method of serving customers`
requests on an individualized basis. Additional information can be found at
http://www.vflash.com.
MEDIA CONTACTS:
Booksonline.com Media Contact
Gretchen Zimmerman
212/522-1108
Gretchen.Zimmerman@bookspan.com
Vflash Media Contact
Jessica Brenner
Susan Blond, Inc.
212/333-7728 x103
jessica@susanblondinc.com
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