Excedia Conversion Marketing Suite Named Best Business Application
Maynard, Massachusetts - October 16, 2001 - Inceptor, Inc., the pioneer in conversion marketing, today announced that Inceptor’s Excedia has been named the winner of the 2001 MIMC Award for Best Business Application. Now in their sixth year, the renowned awards, presented by the Massachusetts Interactive Media Council, have been given annually to companies and professionals in the New England area for the creation of outstanding Web sites, titles and technologies.
The MIMC Awards are the largest and most prestigious awards of their kind. With almost thirty categories overall, the MIMC Awards highlight the best Internet-related companies and products in the area. Winners were announced last evening at a reception held at the Boston Marriott Copley Place.
Inceptor was honored for its Excedia Conversion Marketing product suite. Inceptor’s Excedia maximizes the effectiveness of online marketing by efficiently converting browsers to buyers. Excedia’s unique approach to Search Engine Optimization exposes large amounts of valuable database-driven content and quickly directs qualified prospects to the information they seek. Excedia’s control features enable marketers to direct visitors to designated pages, test entry points and offers, profile group behavior, and minimize click-streams, all in real time. Excedia provides instant measurement and analysis of all site activity in an easy-to-use interface, enabling marketers to quantify campaign results and immediately implement changes that will improve customer conversion and retention. Excedia leverages in-depth data on visitor behavior to feed CRM systems, enabling Web marketers to micro-target site visitors with highly relevant email offers and information.
"Inceptor is having a tremendous year and we are pleased to be honored by MIMC for our significant accomplishments," said Larry Cleary, President and Chief Operating Officer of Inceptor. "Inceptor`s Excedia has been proven to provide marketers with significant ROI and our ever-growing client list is a testament to this fact. This award underscores those achievements."
Inceptor’s MIMC award comes on the heels of another distinction for the company. Last month, Inceptor was selected as the vendor with the “Best e-TailVision Services and Solutions” by over 200 executives attending the RetailVision Fall 2001 event produced by Vision Events, a Gartner, Inc. company.
About Inceptor
Inceptor, Inc. is the premier provider of Conversion Marketing software and services that deliver complete command and control of online marketing initiatives into the hands of professional marketers. Excedia is the only solution available that delivers a comprehensive program for online visibility, control, analysis and communication, the four key elements of success for online marketing. Using Excedia, marketers can intelligently control their online efforts in real time, thereby improving customer conversion and increasing measurable results. The product can be deployed as a managed-service offering with secure hosting facilities and 24-hour monitoring. A wide range of professional service offerings is also available. Inceptor has been delivering results-driven B2B and B2C marketing solutions since 1999. Clients include Blue Cross Blue Shield, British Airways, L.L. Bean and Lloyds TSB. The company is headquartered in Maynard, MA with offices in Atlanta, Chicago, Dallas, London, New York, San Francisco and Washington DC. Its Excedia software and services are available through Inceptor’s direct sales organization, as well as through select Inceptor Partners. For more information, please visit us at www.i.inceptor.com/web/prmaw101601.
About MIMC
MIMC, the Massachusetts Interactive Media Council, is a nonprofit organization established in 1996 to support and develop the interactive industry in Massachusetts. MIMC is a community of companies and individuals who provide, design, build and deliver interactive technology products and services. Our members range in size from individuals and small startup companies, to divisions of larger companies, to public companies with thousands of employees. Within these companies, our members include individual contributors in all functional areas (sales, marketing, technology and business development), managers of projects or groups, and senior executive managers, including founders, general managers, and chief executive officers.
For more information about MIMC`s events, members, staff or how to join MIMC, go to www.mimc.org.
###
Inceptor and Excedia are trademarks of Inceptor, Inc. All other trademarks are the property of their respective owners.
Contact:
Collaborative Communications, Inc.
Maura Winson
winson@collaborative.com
617 520-9106
Lori Flickinger
flickinger@collaborative.com
Back...
