MYCARPAGE`S eLIBRARY MAKES DESIGNING AN EMAIL MARKETING CAMPAIGN AS EASY AS POINT AND CLICK
FOR IMMEDIATE RELEASE
Contact: Pacific Communications Group
Matt Kaplan (310) 224-4973 (mkaplan@paccomgrp.com)
SANTA MONICA, Calif. - (October 17, 2001) - Point, click and sell. For auto dealers, creating a successful email marketing campaign just became that easy thanks to the new eLibrary offered by MyCarPage.com.
The eLibrary simplifies the creative process for dealers by offering pre-designed ad templates that include brief text, graphics and links to the dealership`s Web site and other contact information. The eLibrary contains pre-formatted email templates --determined to be the most successful marketing campaigns by MyCarPage.com research -- categorized by: sales; service; parts and accessories; and special occasion and holiday promotions.
The eLibrary is the latest product from Santa Monica, Calif.-based Interval Inc. (dba MyCarPage.com) which markets three Internet-based services -- MyCarPage (TM), Prospector (TM) and the Customer Value Matrix (TM) -- that bolster long-term relationships between car dealers and customers.
"This product is really ingenious," said Brenda Ritzman, Internet director at Bob Baker Ford in San Diego, Calif. "It`s all about delivering the right message to the right customer at the right time. I can immediately access the eLibrary to see which rebate email has been the most successful, automatically load it into my MyCarPage database and have it sent to thousands of our customers within minutes. It`s an immediate sales lead and service business generator."
Over the last year, thousands of email promotions were sent to consumers to test which email campaigns work best. MyCarPage.com tracked percent of customer response rate, number of sales closed and average income generated for each campaign to determine which email promotions were the most appealing to the consumers.
"Our research and experience have taught us which promotions were most successful," said C. Bryce Benjamin, CEO of MyCarPage.com. "These ad templates are designed to give dealers a slick, professional-looking campaign that customers respond to."
For example, with the eLibrary dealers can sort through their lists of customers, determine the customers nearing the end of their warranty, and create a campaign marketing extended warranty contracts to those customers; receiving a much higher response rate than a general ad campaign.
"As a Top 100 eDealer in the U.S.," said Ritzman, "we`ve found that the MyCarPage.com programs are more effective and less costly than traditional postal or telemarketing programs. There is no doubt that the eLibrary campaigns work."
Interval, Inc. (dba MyCarPage.com) specializes in the development of Internet-based Customer Relationship Management tools aimed at building long-term relationships between consumers, automotive businesses and dealerships. MyCarPage, Prospector and Customer Value Matrix services combine to improve customer satisfaction, which results in increased loyalty to automotive-related businesses and dealerships.
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