FINGERHUT SELECTS BIGFOOT INTERACTIVE AS STRATEGIC EMAIL MARKETING PROVIDER
-- Leading Cataloger`s Email Marketing Program Includes Targeted Offers and Product Information Designed to Improve Customer Communications and Maximize Return-on-Investment --
NEW YORK AND MINNETONKA, MINN. - September 5, 2001 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing technology and services, today announced that Fingerhut Companies, Inc., a leading database marketing company and the second largest consumer cataloger in the U.S., has selected Bigfoot Interactive as its permission-based email marketing provider.
As Fingerhut`s strategic email marketing provider, Bigfoot Interactive will provide Fingerhut with access to its advanced email marketing technology platform, vertical market expertise and professional services designed to build profitable, long-term customer relationships and maximize marketing return-on-investment.
"Email has emerged as a powerful yet cost effective channel to deliver highly targeted offers, improve customer communications, and ultimately increase sales and consumer lifetime value," said Michael Sherman, president of Fingerhut. "Bigfoot Interactive has demonstrated a profound knowledge of our industry and our business goals. We look forward to tapping into Bigfoot Interactive`s expertise and technology to foster valuable customer relationships and drive additional revenue through our email program."
Fingerhut`s targeted email program features relevant product specials, special events, sweepstakes and more. The program is powered by Bigfoot Interactive`s sophisticated email technology platform, which enables advanced segmentation and campaign management to create highly customized messaging.
"Email can now provide catalogers and database marketers with the high level of segmentation and targeting that they require to connect with their customers one-to-one," commented Al DiGuido, CEO of Bigfoot Interactive. "Fingerhut recognizes the importance of partnering with a proven leader who can assemble all the necessary pieces to build an email marketing program that successfully increases response rates and sales. We look forward to helping Fingerhut take its email marketing efforts to the next level and ultimately improve its bottom line by leveraging our retail and catalog industry expertise."
To subscribe to Fingerhut`s email communications visit www.fingerhut.com.
About Fingerhut
Fingerhut Companies, Inc. is a leading database marketing company selling a broad range of products and services direct-to-the-consumer through catalogs, direct marketing and the Internet. The company is a wholly owned subsidiary of Federated Department Stores, Inc. (NYSE: FD). Based in Minnetonka, Minn., Fingerhut is the second largest consumer cataloger in the country. In addition to the Fingerhut catalog, the company publishes Figi`s, Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram and Popular Club. Fingerhut can also be found on the Internet at www.fingerhut.com and www.fingerhut.com/espanol.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, Unilever Cosmetics International, BMC Software, Alitalia and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(r) Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company`s investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom(r) Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.
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MEDIA CONTACTS
Ari Osur, Bigfoot Interactive
aosur@bigfootinteractive.com, (212) 295-2875
Rosa Chang, Sloane & Company
rchang@sloanepr.com, (212) 446-1868
Ben Saukko, Fingerhut Companies, Inc.
ben.saukko@fingerhut.com, (952) 932-3529
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