Infopia`s Marketplace Manager Selected by Overstock.com To Open New Online Sales Channel
Leading Internet Retailer Uses Auction and Marketplace
Exposure Service to Successfully Market and Sell Inventory
SALT LAKE CITY, Sept. 6 -- Infopia, Inc., developers of
Marketplace Manager(TM), the first intelligent online product sales and
exposure service, announced that they have been selected by Overstock.com, the
Internet leader for name-brands at clearance prices, as Overstock.com`s
preferred service to sell inventory on online marketplaces and auctions such
as eBay, MSN, Yahoo, Amazon, NexTag, Excite and uBid.
By creating and maintaining a presence in these marketplaces,
Overstock.com aims to increase sales and exposure while maintaining the same
level of efficiency and cost-effectiveness they currently enjoy through their
website. Contributing factors in Overstock.com`s decision to work with
Infopia were the unparalleled breadth of marketplaces in which Marketplace
Manager lists products, as well as the Artificial Intelligence that allows
them the opportunity to maintain healthy profit margins.
"Our service is perfect for online retailers like Overstock.com," said
Bjorn Espenes, President and CEO of Infopia. "In just a short time they
already have been able to successfully access new sales channels with millions
of prospective buyers, reduce the resources needed to manage these sales
channels, increase sales and exposure for their products and company, and
reduce their cost of sales in these marketplaces by maximizing marketing
dollars."
"We are very pleased with the early results," said Patrick Byrne, CEO of
Overstock.com. "Marketplace Manager has demonstrated itself as a valuable
application that effectively and efficiently allows Overstock.com to gain
access to buyers on these high traffic marketplaces."
About Infopia, Inc.
Infopia, Inc. is a privately held, high-growth Internet company and
developer of Marketplace Manager(TM), an intelligent online product sales and
exposure engine. Marketplace Manager uses patent-pending technology and
Artificial Intelligence to penetrate existing online marketplaces for product
exposure, returning transactions and marketplace feedback on a
product-specific level. Infopia`s unique service drastically reduces the cost
and challenges merchants experience with customer acquisition by creating,
strategically placing, and managing product listings in a growing network of
high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls
and comparison shopping sites where buyers routinely turn to shop.
The net result for merchants is instant, massive exposure resulting in
more product sales, increased revenues, lowered customer acquisitions costs
and the development of previously untapped marketing and sales channels. The
Infopia system also provides an easy to use management interface showcasing
extensive, product-specific market response reports to assist merchants in
their inventory and pricing decisions. Founded in 1999, Infopia has already
placed product listings valued in excess of $2 billion. For more information
call (801) 990-4700 or visit http://www.infopia.com.
About Overstock.com
A privately held company located in Salt Lake City, Utah, Overstock.com
acquires excess inventory through massive closeout purchases and bankruptcies
and liquidates it through the Internet, passing tremendous savings along to
its customers. Capitalized and managed by a team with a successful track
record in value investing and managing offline and online companies,
Overstock.com can be found online at http://www.overstock.com
CONTACT:
Travis Kimball of Infopia, Inc.
+1-801-990-4744
tkimball@infopia.com
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