Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, September 21, 2000   
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FogDog Outlet Opens

Online sports store Fogdog.com has launched an outlet store site, featuring products from Fogdog's 16 concept shops and 28 specialty stores ranging from cycling to badminton and snowboarding to fishing. The site features discounts from 20% to 70% on such brand names as Nike, Converse, Ripzone and Columbia as well as on discontinued and surplus items. Products listed on the outlet site will not be listed anywhere else on the Fogdog site. The outlet store site will include a power search function that allows shoppers to select a specific category of products, or by size, brand, sport or sports team.

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