Real-Time Permission Marketing on the Internet Benefits Telemarketers as Do-Not-Call Legislation Looms
Direct marketers seek CoolSavings` permission-based Lead Generation service with real-time data transfer as alternative method to contact consumers
CHICAGO, Oct. 2, 2003 - As a result of the new national Do-Not-Call legislation, permission-based Internet marketing is becoming a popular and effective alternative for companies seeking to reach consumers who want to receive offers that are of personal interest to them, says CoolSavings, Inc. (OTC:BB CSAV), an online direct marketing and media company that provides smarter solutions to connect marketers to their target audiences.
Through the soon to be released real-time data transfer feature of CoolSavings` Lead Generation service, direct marketers are able to instantly receive and act on the contact information of interested consumers who give their express permission to share their phone number, e-mail and/or home address with the company in order to receive its sales offers. The ability to phone these highly qualified consumers immediately after they request to be contacted is especially beneficial for converting sales leads.
"In the long run, the Do-Not-Call registry will benefit companies that rely on telemarketing because it can eliminate marketing expenditures on uninterested consumers and ease potential negative brand effect and consumer ill will," commented Matthew Moog, president and CEO of CoolSavings, Inc. "The real lesson for marketers is that consumers want to be asked for their permission to be contacted. And one of the most effective ways to obtain their permission and expedite contact is through real-time Internet marketing services such as CoolSavings` Lead Generation."
"Our Lead Generation service has always been a big hit with our advertisers because of its ability to deliver high volumes of qualified leads," added Moog. "With the addition of real-time data transfer, it promises to be even more popular; we already have more than two dozen companies waiting to take advantage of the service when it debuts."
CoolSavings` Lead Generation with real-time data transfer is scheduled to launch at the end of October 2003. Based on beta tests, CoolSavings anticipates real-time data transfer may increase consumer conversion rates by more than 25 percent.
About CoolSavings
CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable couponing, lead generation, e-mail, category newsletters, direct mail and product sampling. CoolSavings` popular consumer savings destination, coolsavings.com, is ranked the #1 coupon site on the Internet by Nielsen NetRatings.* CoolSavings` consumer database contains nearly 12 million users who have been active in the last 12 months.
* Neilson/NetRatings, May 2003.
CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
Statements in this press release regarding CoolSavings` business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the Company`s expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, the Company`s ability to obtain additional debt and/or equity financing, the uncertainties related to CoolSavings` unproven business model in a rapidly evolving marketplace, and CoolSavings` ability to protect its patents, trademarks and propriety rights. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-K for the year ended December 31, 2002, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason.
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