Brick-and-Mortar Jeweler Enhances its Online Channel with Rich Design Technology from RichFX
New York, NY - Monday, November 21, 2005 -- RichFX, Inc. (www.richfx.com), announced today that Borsheim’s Fine Jewelry (www.borsheims.com), one of the largest independent jewelry stores in America, has chosen RichFX technology to enable customers to design and purchase custom engagement rings online. Founded in 1870 and now part of the Berkshire Hathaway Corporation, Borsheim’s offers jewelry and gifts in a wide range of prices, and serves customers worldwide.
Borsheim’s has kept pace in the online channel with enhancements like advanced search, alternate views, bridal registry and shop the catalog. Now, the jewelry store aims to gain a major competitive advantage by competing more directly with larger players in the space with the launch of their newly designed e-commerce site featuring RichFX’s Rich Design technology.
Erin Limas, CFO of Borsheim’s, explains, “Selling diamonds on the Internet requires a visualization tool that can only be achieved with RichFX’s Rich Design technology. Our customers demand the flexibility and freedom to explore unique designs and visualize the end result. Couples want to make a statement by creating a unique engagement ring that speaks to their style and personality, this technology facilitates their individuality.”
RichFX’s online configurator gives users thousands of possible combinations of settings, stone size, cut, color and clarity. The online configurator is integrated seamlessly with Borsheim’s e-commerce platform so users can purchase their designs once they have completed the simple 3-step design process. Email-to-a-friend, output to printer and a virtual jewelry box where users can save their designs add to the application’s sophistication.
Christophe Cremault, Vice President of Marketing at RichFX, adds, “We are so excited to partner with Borsheim’s. They are an innovative company with a tremendous opportunity to increase revenue by selling products online that would be nearly impossible without a visualization tool. Rich Design is quickly becoming a requirement for retailers to meet a personalization trend that has consumers expecting customization on everything from cell phone ring tones to cars.”
Limas adds, “We are impressed with the photo-realistic quality of the custom engagement ring designs – and appreciate the extreme speed, usability and superior design of RichFX’s configurator. RichFX is a great partner, and we look forward to finding additional opportunities to work with them in the future.“
To design your own engagement ring online from Borsheims.com, please go to www.borsheims.com and click the “Design Your Ring” link (http://shop.borsheims.com/Borsheims/DesignYourRing.aspx).
For more information on RichFX, please visit www.richfx.com or email sales@richfx.com.
About RichFX, Inc.
RichFX (www.richfx.com) is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online.
About Borsheim’s
Borsheim`s (www.borsheims.com) began in 1870 as a small family-owned store in downtown Omaha. After having Borsheim`s neighborhood market grow to national prominence, a majority ownership of the company was purchased by Warren Buffett’s Berkshire Hathaway Corporation in 1989. Today, as one of the largest jewelers in the nation, Borsheim`s 45,000 square foot store serves customers across the country and overseas. Customers may shop by visiting the store at 120 Regency Parkway, Omaha, NE 68114, or via 1.800.642.GIFT, by catalog, or on-line at www.borsheims.com.
Contact Information:
John Haake
Marketing Manager
RichFX, Inc.
(646) 274 3919
johnh@richfx.com
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