Elvis Presley Enterprises has hired e-commerce provider eFashion Solutions LLC to manage web retailing for officially licensed and trademarked Elvis products. The arrangement with eFashion replaces a deal with FanBuzz that Elvis Presley Enterprises struck last year.
EFashion Solutions will design the online store and provide marketing, operations, fulfillment and call center services.
EFashion Solutions provides online retailing services for a number of celebrities, including celebrities of the day including Jennifer Lopez, Eminem, Russell Simmons, Kimora Lee Simmons, Rapper Nelly, Jay-Z and Damon Dash.
EFashion Solutions also reports that over the next 18 months, it plans to expand its international platform to accept foreign currency and providing faster and less expensive shipping to 120 countries.
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