Liquidity Services buys Wholesale411.com

Liquidity Services Inc., an owner of web sites that sell excess goods and wholesale products, has acquired Wholesale411.com, it said today. Terms were not disclosed. Liquidity says its wholesale sites now generate more than 3 million business searches a month for goods and services.

Liquidity Services, which also owns and operates excess products site Liquidation.com, said it will add Wholesale411’s search platform and services to its Marketing Solutions Division, which includes goWholesale.com. Wholesale411 and goWholesale operate as portals for wholesalers who advertise and sell online to retailers and other small businesses.

Wholesale411 alone handles more than 1,500 pay-per-click advertisers and 8,000 active wholesalers, Liquidity said.

“The acquisition of Wholesale411 will allow us to provide even more opportunities to advertisers, merchants and businesses of all sizes participating in the $2 trillion wholesale economy,” said Liquidity Services CEO Bill Angrick. "This transaction furthers our goal of increasing the revenues of our customers by delivering qualified traffic and relevant leads within the wholesale business community."

In addition to providing targeted search results from PPC advertising, organic web search listings, wholesale auctions, and wholesale classified ads, Liquidity’s wholesale sites provide business users with industry-related content including blogs, tradeshow information, news feeds, directory listings, and community forums.