Internet Retailer - Strategies For Multi-Channel Retailing


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News Stories Monday, October 30, 2000   
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Another Music & Movie Option Emerges


Half.com and buy.com today announced a strategic alliance in which every CD, DVD and VHS listing from Half.com will be available for sale on the buy.com site through a cobranded Entertainment Marketplace, which will launch in Q1 2001. Buy.com consumers will be able to sell their used CDs, DVDs and movies through the Marketplace as well. Half.com, an eBay company that operates a fixed-price, person-to-person online marketplace, also will promote buy.com as a featured seller of new products through its site. Buy.com specializes in selling low-priced goods in a variety of categories.

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