Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Monday, November 6, 2000   
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Fifteen Shoppers to Win Their buy.com Holiday Purchases

Buy.com and Visa are running a promotion to let shoppers win back their money. Shoppers who make purchases at buy.com using a Visa card will be automatically entered to win the total dollar amount purchased on the Visa card at buy.com during November and December. The sweepstakes is being supported by online promotional efforts at buy.com, customer communication and prospect e-mails.

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