Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Tuesday, August 28, 2001   
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CROSSMEDIA SERVICES, INC. AND AOL’S DIGITAL CITY TEAM UP TO DELIVER LOCAL RETAIL SALES & PROMOTION OFFERS TO CONSUMERS

Visitors to Digital City Save Time and Money by Accessing Retail Deals in Their Local City Provided by CrossMedia Services

CHICAGO, IL, AUGUST 24, 2001 – CrossMedia Services, Inc., the leading online provider of in-store sales and promotions services for retail advertisers and manufacturers, today announced an agreement to provide sales and promotional content to AOL’s Digital City, the #1 local online network. Under the terms of the agreement, Digital City will provide consumers with quick and easy access to CrossMedia Service’s continually updated information on thousands of sales and promotions taking place at more than 100,000 local retail locations across the country.

Available to consumers on Digital City`s local shopping, CrossMedia Services’ localized shopping and sales information will help people save time and money. Consumers will be able to find the best local retail deals and offers online before they go shopping.

The agreement between CrossMedia Services and Digital City helps online shoppers find deals at some of their favorite stores and malls. According to Jupiter Communications, 73% of online browsers research products online and then purchase them at a brick-and-mortar store.

“We’re delighted that now shoppers on Digital City and other America Online brands can discover the sales and promotions taking place at their favorite local stores, and in turn our retail partners will benefit from a much broader distribution of their ads,” said Brian Hand, CEO and founder of CrossMedia Services. “The agreement with Digital City exemplifies CrossMedia Services’ position as the leading online service provider of local sales and promotions content for retailers and manufacturers.”

About CrossMedia, Inc.
CrossMedia Services, Inc., formerly SalesHound, Inc., is the leading online sales and promotional service provider offering retail advertisers and manufacturers a complete solution for extending their print advertising to millions of online consumers. CrossMedia Services leverages the convenience and efficiency of the Internet to distribute sales and promotional content that offers a richer and more localized experience for retail customers, strengthening shopper loyalty and shopping frequency. Through CrossMedia Services’ proprietary technology retailers and manufacturers can present store-specific products and prices to their customers via their own Web site or via other partner sites. For more information, visit http://www.CrossMediaServices.com.

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Contact:
Marc Kravitz
312-280-5800 ext.122
mkravitz@crossmediaservices.com

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