The Bakersfield Californian Offers New Online Shopping Channel for Kern County
Local Newspaper Partners with Internet Marketing Firm Travidia
Bakersfield, Calif., Nov. 30, 2005 – Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that The Bakersfield Californian has selected Travidia to power its new online shopping channel geared toward connecting Kern County shoppers and businesses.
Launching January 1, 2006, shopping.bakersfield.com will feature print display advertisements and newspaper inserts online in a searchable, integrated shopping marketplace format.
“Our partnership with The Bakersfield Californian will significantly enhance their online presence among local shoppers and provide superior service to their existing retail clientele,” said Richard Luck, Travidia’s vice president of media sales, western region.
The Bakersfield Californian joins more than 125 newspapers from around the world currently being served by Travidia.
“We’re excited to partner with Travidia,” said Howard Owens, vice president of interactive for the Californian. “In this turbulent media era, it’s important that we develop the right tools to empower our audience to find the right information to help them make better consumer decisions. We think Travidia will help us develop that kind of shopping experience.”
“Bakersfield is a vibrant and competitive media environment and we believe Travidia will give us a best-of-breed shopping experience for our online users and deliver the best possible return on investment for our advertisers,” Owens said.
About Travidia Inc.
Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe`s Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News, 14 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Denver, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.
About The Bakersfield Californian
The Bakersfield Californian is an independent family owned newspaper that dates back to the 1800’s. It has been recognized as one of California’s finest newspapers, winning over 40 state and national awards for journalistic excellence.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.
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