RightNow CRM Delivers High Return-on-Investment to Growing, Diverse Customer Base
Rich Features, Results-Centric Engagement Model, and Open Source Infrastructure Ensure Significant Business Impact and Cost-Effective Implementation
BOZEMAN, Mont., Dec. 5 -- RightNow(R) Technologies (NASDAQ:RNOW) today announced that its customers continue to achieve high returns on their investments with the company`s CRM solutions. This exceptional ROI is being driven by a variety of factors -- including the rich features and flexibility of RightNow`s CRM software, an engagement model that focuses on delivering quantifiable business results, and highly cost-effective open source hosting infrastructure that enables greater investment in value to the customer.
RightNow`s intense focus on customer success and accountability, combined with its market-leading technology, consistently leads to substantial ROI for customers. Online gaming leader NCsoft, for example, is saving more than $1 million annually (http://www.rightnow.com/resource/casestudy.php?id=1520&product=9). RV park management solutions provider Friend Communications, for another, is adding more than $1 million annually to its bottom line through a combination of savings and increased sales (http://www.rightnow.com/resource/casestudy.php?id=1640&product=13).
RightNow`s leadership in delivering quantifiable ROI has also been independently validated by Nucleus Research, which bestowed its Technology ROI award to RightNow customers for three consecutive years. Baseline Magazine also selected two RightNow customers for its 2005 ROI Leadership award.
"RightNow`s ability to consistently generate significant ROI for its customers is impressive to say the least," Rebecca Wettemann, vice president of research at Nucleus Research, said. "The cost-effectiveness of RightNow`s on demand model, combined with the concrete benefits its solutions provide, obviously have a significant, quantifiable impact on its customers` business performance."
RightNow customers are achieving these award-winning results across all market segments and diverse types of implementations. The company`s documented successes include Remington Arms (three-year ROI of 1,483 percent), University of Houston (three-year ROI of 1,100 percent), and nanoCom (three-year ROI of 978 percent).
These ROI calculations are based entirely on "hard" cost savings and revenue gains, and do not include important but difficult-to-quantify benefits such as higher campaign response rates, faster lead conversion, and improved customer satisfaction.
"RightNow`s technology and services have had a tremendous impact on the efficiency and quality of our communication processes," said Ed Cantu, manager of online customer service at Focus on the Family -- which saved more than $500,000 in the first 18 months of its RightNow implementation. "Just as important as the cost savings is the fact that we are now better able to make a difference in more people`s lives."
RightNow offers a complete CRM solution that encompasses customer service, marketing, and sales. Its modular design allows customers to implement the specific functionality they need to address their most pressing business challenges first, and then incrementally expand their implementation as required. This adaptability helps ensure rapid, significant returns on their technology investments.
RightNow`s engagement model also supports high ROI. RightNow applies its best practices expertise to help customers define quantifiable goals for their CRM implementations. These goals keep the implementation on track and enable customers to clearly determine whether their expectations have been met.
In addition, RightNow`s on demand delivery model and open source hosting infrastructure keep implementation costs low in order to maximize total ROI.
"The key to achieving high ROI is to maintain an unswerving focus on concrete, quantifiable business benefits while avoiding unnecessary costs -- which, in the case of CRM, typically include proprietary IT infrastructure that`s unreasonably expensive to acquire and to own," Peter Dunning, RightNow`s president of field operations, said. "RightNow continues to do whatever it takes to ensure our customers reap greater ROI with us than they can with any other CRM company."
About RightNow Technologies
RightNow (NASDAQ:RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow`s acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,400 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit http://www.rightnow.com/.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
CONTACT:
Jason Treu of RightNow Technologies
+1-972-232-3977
cell, +1-214-893-3096
jtreu@rightnow.com
Back...
