Dollardays, Drs. Foster & Smith, The Sharper Image, and The Wine Enthusiast Achieve Enhanced Email Marketing Capabilities and Increased ROI
REDWOOD CITY, Calif., Dec. 7 -- Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today announced several key new customers, including Dollardays, Drs. Foster & Smith, The Sharper Image, and The Wine Enthusiast. Spanning a wide range of industries, from corporate financial services to specialty retail and software, these and other market-leading companies have recently selected Responsys to help them achieve significant marketing ROI and competitive differentiation through strategically timed, highly targeted email communications.
"Responsys provided us with the advanced functionality and flexibility to implement more sophisticated and automated email campaigns than ever before," said Roger Bensinger, senior vice president of marketing for specialty retailer The Sharper Image. "Their effectiveness at helping us build multi- stage lifecycle campaigns will be invaluable to us as a company."
"We were looking for an extremely robust and feature-rich email marketing platform that was also easy-to-use," said Martin Lakin, chief operating officer at Dollardays International, a premier Internet-based product wholesaler to small businesses and local distributors. "Responsys not only allowed us to create automated, scalable, and repeatable lifecycle programs, but also helped us reduce marketing spend and increase our email marketing effectiveness."
Responsys was recently ranked number one in overall business value and market suitability by JupiterResearch in its October 2005 evaluation of the top 30 email service providers. The company`s best-of-breed email and lifecycle marketing solutions have helped hundreds of leading business-to- business and business-to-consumer marketers acquire, retain, and grow profitable customer relationships.
"Responsys is gaining significant momentum with top name brands as a result of the progress and adoption of our Individualized Lifecycle Marketing(TM) approach," said Dan Springer, CEO of Responsys. "We have demonstrated a genuine passion for email and lifecycle marketing, and we look forward to working with each and every one of our clients to help them automate and build equity in their email marketing programs while maximizing customer value and increasing revenue."
About Responsys
Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company`s industry-leading email marketing platform, Responsys Interact(R), empowers marketers to realize greater revenue and profitability gains through Individualized Lifecycle Marketing(TM) -- the automated, scalable process of sending highly relevant email messages at perfectly timed moments in the customer lifecycle. A recognized market and technology leader, Responsys was ranked number one in overall business value and suitability by JupiterResearch in 2005. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, CDW, Continental Airlines, Deutsche Lufthansa, Lands` End, Office Depot, PETCO and Salesforce.com. Responsys, the world`s largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, Oregon. For more information, visit www.responsys.com.
CONTACT:
Carolyn Love
Responsys, Inc.
+1-650-801-7433
clove@responsys.com
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