Data to complement search and affiliate program management
CHICAGO, Dec. 6 -- Performics, the performance-based marketing division of DoubleClick Digital Advertising Solutions, today announced at the Search Engine Strategies Conference in Chicago that it has extended its relationship with AdGooroo, an advertising intelligence company that provides reporting on search engine marketing activity.
Performics is now utilizing AdGooroo`s Trademark Monitoring Service to support affiliate program management and monitor search engine activity on client trademarks and continues to use AdGooroo`s competitive intelligence tools for search advertising programs. Performics manages more than 150 search engine marketing campaigns utilizing proprietary technology to automate all aspects of paid search marketing, including bid management and keyword development. Search program managers provide a full-service solution for clients and use AdGooroo`s competitive intelligence data to benchmark performance against other advertisers in client categories.
"Search engines are an extremely important touchpoint for an advertiser`s brand, and our clients want to understand how the brand is being communicated to consumers through search engine activity," said Chris Henger, Performics vice president of marketing and product development. "AdGooroo provides valuable insight for our affiliate and search program managers and helps us deliver on our promise to enable clients to best leverage their brand through performance-based marketing channels."
The effective management of affiliate marketing programs requires insight into search engine marketing activity, because many affiliate publishers use search to drive traffic on behalf of advertisers. AdGooroo`s Trademark Monitoring Service reports activity on advertiser brands across all search engines.
"Performics` leadership position in both search and affiliate marketing puts them in a unique position to leverage AdGooroo`s products, and they understand the importance of search engine activity across all aspects of online marketing," said Gary Allen, chief executive officer of AdGooroo.
Henger added: "It`s our client-centric approach and a long standing commitment to quality that enables Performics to maintain a strong roster of online retail brands. Actionable information from tools like AdGooroo enables Performics to grow affiliate and search programs in unison to meet our client`s overall objectives."
About DoubleClick Digital Advertising Solutions
Performics is the performance-based marketing division of DoubleClick Digital Advertising Solutions and is a leading provider of Affiliate, Search and Data Feed Marketing Solutions.
DoubleClick Digital Advertising Solutions, an operating unit of DoubleClick, provides technology and services that empower marketers, agencies and Web publishers to work together successfully. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company`s DART and Performics divisions power the digital advertising marketplace. Tomorrow, it will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.
About AdGooroo
AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors` keywords, ad copy, campaign statistics, daily alerts, and other information needed to generate the highest possible return on advertising investment.
Media Contact:
Kraig Smith
media imPRessions, Inc.
312.222.9591
ksmith@media-impressions.com
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