NBTY reports e-commerce sales down 1% for fiscal year 2007
Nutritional supplements maker and marketer NBTY reports net sales from consumer-direct operations for FY 2007 down $2 million year over year, or 1%, to $194 million from $196 million. The sales dip reflects price reductions to gain market share in a competitive environment, the company says.
Online sales represent 38% of total direct response and e-commerce sales for fiscal 2007 compared with 33% in the prior fiscal year.
For the fiscal year ended Sept. 30, 2007, net sales were $2 billion, compared to net sales of $1.9 billion for the prior fiscal year, an increase of $134 million, or about 7%. Net income for FY 2007 was $208 million compared with $112 million in the prior year. Adjusted earnings before interest, taxes, depreciation and amortization for fiscal 2007 rose 52% to $378 million from $249 million in fiscal 2006.
For the fiscal fourth quarter of 2007, net consumer-direct sales decreased $5 million, or 10%, to $47 million from $52 million for the fiscal fourth quarter of 2006. Responding to competition in the segment, the company says it reduced prices to maintain market share. More orders were received than in Q4 2006, but lower prices shrunk the average order size to $62 in the Puritan’s Pride sales division, down from $73.
Online sales represented 40% of total consumer-direct sales for Q4 2007, compared with 34% in the prior year quarter. The increase reflects ongoing efforts to drive online sales growth, the company says, and to capitalize on the growth in Internet shopping.
NBTY, No. 148 in the Internet Retailer Top 500 Guide, markets and distributes a broad line of nutritional supplements in the U.S. and overseas. The company’s brands include Nature’s Bounty, Vitamin World, Puritan’s Pride, Holland & Barrett, Rexall, Sundown, MET-Rx, WORLDWIDE Sport Nutrition and GNC (UK).
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