The New College Try
eCollegeWear.com Inc. has launched its new web site, www.ecollegewear.com, for collegiate apparel and accessories. The Oyster Bay, N.Y.-based company also provides collegiate merchandising solutions for business partners. It partners with both official and nonofficial alumni association web sites, prospective college student web sites and other related businesses. eCollegeWear.com offers its business partners a cobranded shopping web site, collegiate merchandise from leading manufacturers, an e-commerce system, a full-time customer service center and fulfillment capabilities.
The licensed collegiate merchandising industry is currently valued at approximately $2.5 billion, a market that the company says is "underserved." Co-founder Joby Fowler says that about 20 schools make up 80% of the revenues in this market.
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