Fantasy Site and Merchandiser Look for Winning Season with Sports Fanatics

Like beer and pretzels, some things just go together. Such was the case when eFANshop, of Dallas, signed an agreement with Irving, Texas-based Prime Sports Interactive (PSI), a creator and provider of fantasy sports games, to open a sports merchandise store at PSI's website. The store is scheduled to go live in mid to late October.

"With the increase in our distribution and collaboration with MSNBC.com, we expect to be serving up thousands of new fantasy players all wanting to own a piece of their favorite player," said Brad Mumm, vice president of business development for PSI.

eFANshop will manage all aspects of the online store, including site design, merchandising, order processing, fulfillment, and customer service. The store will feature officially licensed merchandise, including apparel, headwear, accessories, novelties, and memorabilia from the NFL, MLB, NBA, NHL, NCAA, and NASCAR.