Verizon Online and Shop.com create a co-branded marketplace
Verizon Online and Shop.com have launched a co-branded online marketplace offering Verizon Online customers special deals and rebates on millions of products offered through Shop.com.
The co-branded marketplace, located at Verizon.Shop.com, gives consumers access to hundreds of merchants affiliated with Shop.com that offer a wide range of products. Verizon Online customers manage shopping activity through their Verizon accounts and use Shop.com’s OneCart tool that enables shoppers to operate a single shopping cart to purchase goods from multiple merchants.
Verizon Online customers who shop at Verizon.Shop.com get special offers and discounts of up to 10% from participating merchants. Additionally, the new marketplace offers product rebates. If more than one merchant is selling a specific item, shoppers can compare products to see which item receives the largest Verizon rebate.
“We strive to give our customers an enjoyable and valued online experience,” says Colson Hillier, director of broadband services at Verizon. “The co-branded Verizon and Shop.com virtual marketplace is online shopping made easy—and with perks.” Verizon Online is the web content and services arm of Verizon, the telecommunications carrier and Internet service provider.
Shoppers who do not use Verizon for phone or Internet services also can claim the special discounts offered on the co-branded site by first visiting Verizon.net/activatenow to create a Verizon account.
Internet retailers in the Shop.com mall include Brookstone, Buy.com, Cooking.com, eBags, FogDog Sports, OfficeMax, Stacks and Stacks, Sur La Table and TigerDirect.com.
The partnership is part of Shop.com’s affinity partner marketing strategy designed to enhance loyalty programs with its OneCart functionality and numerous merchant relationships. For example, Shop.com’s partnership with Quixtar Inc., a web-only merchant of health and beauty products that has been expanding its offerings into other categories, has proven fruitful, Shop.com executives say. Shop.com and Quixtar share 650 of Shop.com’s more than 1,000 merchants, none of which directly compete with Quixtar’s health and beauty business.
Because of its success to date with the Quixtar partnership, a company spokeswoman says, Shop.com has made affinity marketing a key strategy moving forward.
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