September visits increase at 9 of the top 10 computer and electronics sites
Nine of the top 10 multi-category computer and consumer electronics retail web sites experienced double-digit increases in visits in September, according to Nielsen/NetRatings. CircuitCity.com experienced the largest increase, with visits increasing 60% to 6.9 million from 4.3 million a year earlier.
OSTG experienced the second largest increase, with visits increasing 52% to 4.1 million from 2.7 million in September 2004; followed by TigerDirect.com, up 45% to 3.2 million from 2.2 million; CDW, up 40% to 2.1 million from 1.5 million; CompUSA.com, up 29% to 2.7 million from 2.1 million; eBay Electronics, up 20% to 9.5 million from 7.9 million; BestBuy.com, up 16% to 9.3 million from 8 million; Sony Electronics, up 13% to 3.4 million from 3 million; and Sony, up 10% to 2.7 million from 2.5 million.
EBay Electronics recorded the most business, followed by BestBuy.com, CircuitCity.com, eBay Computers (6.1 million), OSTG, Sony Electronics, TigerDirect.com, Sony, CompUSA, and CDW.
In the top 10 multi-category computer and consumer electronics sites ranked by time per visit, eBay Electronics led with 19 minutes, 18 seconds; followed by CDW, 19 minutes, 10 seconds; eBay Computers, 12 minutes, 11 seconds; TigerDirect.com, 11 minutes, 46 seconds; Sony Electronics, 11 minutes, 45 seconds; ecost.com, 11 minutes, 6 seconds; Simple Star, 10 minutes, 50 seconds; Geeks.com, 10 minutes, 37 seconds; OSTG, 10 minutes, 4 seconds; and Canon, 10 minutes, 4 seconds.
Also in September, Netflix Inc. had the most online impressions in the top 10 retail goods and services advertisers, according to Nielsen’s AdRelevance report. The leading advertisers and their number of impressions (in millions) are:
Netflix Inc. 1,686.0
eBay Inc. 1,488.7
United Online Inc. 1,046.7
Target Corporation 1,018.9
Circuit City Stores Inc. 812.0
Unclassified local advertiser 663.4
Amazon.com Inc. 383.1
Overstock.com 356.4
MarketRange Inc. 325.4
True 290.0
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