Personal Shopper Follows Where Surfers Lead
MallAgent.com has introduced a new price comparison shopping tool, Personal Shopper. Previously, the customer had to stay on
McLean, Va.-based MallAgent.com's Web page to do their comparison shopping.
Now they can visit the site first, click on the Personal Shopper icon and
then surf the Internet anywhere and the price-comparison tool bar will
follow them. It does not require any software to be downloaded or installed,
the company says.
Once the Personal Shopper is loaded, users are free to roam the Internet
until they find a particular product they want to buy. They copy and paste
the product name into the Personal Shopper tool bar located beneath the
browser frame and click "compare." MallAgent.com's technology sends dozens
of agents, or "shopbots," out to scour the Web. Within 30 seconds, the
company says, the bots return a list of all the prices for the same product
available anywhere on the Web. "Most of the time our Personal Shopper will
be able to bring back a lower price than what the customer was prepared to
pay originally,'' says Michael Gehron, MallAgent.com's CEO.
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