NBC Sports Site Sporting Fan Shop
MSNBCSports.com, Seattle, has launched an online
sports fan store at msnbc.efanshop.com, the
result of an alliance with eFANshop, an e-commerce portal
for licensed sports merchandise and apparel. Dallas-based eFANshop will
manage all aspects of the store, including site design, merchandising, order
processing and fulfillment, and customer service, it says.
The new shop, the first to be powered by eFANshop, features more than 10,000
officially licensed products, including caps, jerseys and t-shirts from
leading properties such as the NBA, NCAA, NFL, NHL, NASCAR and Major League
Baseball.
To help ensure quality at eFANshop-powered sites, the company has partnered
with a number of companies, including Microsoft, for
software, services and Internet technologies; FedEx, for transportation, logistics, e-commerce and supply chain management services;
Fujitsu/ICL, for IT services; Data Return, for managed hosting services; PeopleSupport, for unified Internet customer care services; and Sameday.com, for high-speed e-commerce order fulfillment and delivery.
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