No Bones About It: Fossil Hits The Web Before Opening Offline Stores

Fossil Inc. has unveiled its latest product line, an extensive collection of Fossil-brand apparel, jeans and accessories. The collection will be introduced tomorrow exclusively on the company's Web site. Online consumers can purchase items from the debut apparel collection before the retailer's first bricks-and-mortar store opens later in the month. After the Web launch, at least 12 standalone stores will open across the U.S. later this summer and into the fall. These openings will include a flagship store in New York City, scheduled to open in the third-quarter 2000.

Prices for Fossil-brand clothing range from $12 for t-shirts and $39.50 for jeans, to $248 for a moto-cross inspired leather jacket. Watches start at $55, and small leather goods at about $20, says the Richardson, Texas-based company.