June Online Spending Fueled by Grads & Dads
A HREF="http://www.nrf.com">The National Retail Federation and
Forrester Research, in conjunction with
Greenfield Online, have issued the latest NRF/Forrester
Online Retail Index, which shows that sales of gadgets in a number of
categories increased significantly while online flower sales dropped from
last month's high.
"Father's Day and college graduation sent online sales of small appliances,
toys and video games, sporting goods and tools and hardware through the
roof," says David M. Cooperstein, research director at Forrester. "Overall
spending in these four categories alone increased by 51% in June."
Other leading small-ticket categories include software, books and music,
which increased from a total of $374.8 million in May to $499.8 million in
June. Jewelry grew from $54 million to $76.8 million. Total spending in
small-ticket item categories increased from $1.3 billion to $1.5 billion.
Big-ticket items also experienced a boost in sales, with computer hardware
and consumer electronics leading the pack. Combined, these categories
expanded from $455.2 million in May $643.6 million in June. Overall, online
spending for big-ticket items grew from $2.1 billion in May to $2.5 billion
in June.
Total online spending increased from $3.4 billion in May to more than $4
billion in June, with the average spent per consumer increasing from $249 to
$288, the companies say.
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