Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Monday, July 24, 2000   
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BlueLight Hopes To Shine With Back-To-School Store

A HREF="http://www.kmart.com">Kmart Corp.'s BlueLight.com has launched a Back to School online store on the BlueLight.com online shopping site. Merchandise includes electronics, music and appliances, as well as apparel and gear from exclusive Kmart brands such as Route 66 and jr-s.com. Through September 3, the Web store features products divided into categories such as Dress Code, On Time, Uniforms, Dorm, Games and Tunes.

Dress Code offers clothes in styles such as Hawaiian shirts and carpenter shorts for guys and baby tees and capri pants for girls. The On Time area features watches including Pokeman and Barbie, in a variety of styles. The Uniforms area includes a collection of school uniforms. The Dorm section includes merchandise including phones, popcorn poppers, microwaves, espresso makers and compact televisions. The Games section features Nintendo and PlayStation games. And Tunes offers CDs and electronic items such as portable CD players, says San Francisco-based BlueLight.com.

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