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Monday, July 24, 2000 |
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Babies In Toyland
A HREF="http://www.toysrus.com">Toysrus.com has launched Babiesrus.com, the new e-commerce site for Babies "R" Us, its babyspecialty store chain. The new site features thousands of infant and baby products, says the Woodcliff, N.J.-based company, as well as an online and offline registry, a customer return program at hundreds of stores nationally and other resources for new and expectant families.
Babies "R" Us-The Baby Superstore, an affiliate of Toys ''R'' Us Inc., currently operates 135 stores with more than $1 billion in annual sales revenue. The chain registers more new parents in their personal gift list shopping program than any other retailer in the country, it claims.
Babiesrus.com will carry a wide range of baby products, including exclusive models and patterns from top brands. The site will also offer an online version of the Babies "R" Us handbook, "Getting Ready for Baby," a 70-page detailed product selection guide which provides tips on how to choose items such as strollers, car seats, furniture, clothing, diapers and bottles.
A key feature of the new site is the Resource Center, a suite of online tools for parents. Babiesrus.com will have exclusive online content partnerships with Web sites such as Family Education Network, Baby Zone, CareGuide, Your Baby Today from Studio One Networks, Evite.com,
iparty.com, BabyPressConference.com, 1800Flowers.com and others, it says.
Visitors will find information including:
- Ask the Experts, for advice on any baby topic.
- What to Expect, a week by week guide to pregnancy.
- Baby Shower Planning Center, to plan a baby shower with step-by-step
instructions, party ideas, electronic invitations and party supplies.
- New Baby/New Mom, a guide to caring for newborns.
- Child Care Center, which offers tips on selecting the right child
care, a national provider and nanny checklists.
- Baby Gift Center, which offers hand-picked selections for the gift
buyer.
- Tools and Resources, a menu of tools including a new parent
checklist, baby name finder, pregnancy calendar and online webcasts.
- Unified Checkout, which provides the ability to purchase from
Toysrus.com and Babiesrus.com through one shared transaction.
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