Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, July 27, 2000   
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The E-Commerce Side of Sears

E-business technology solutions firm Xpedior Inc. has provided a significant portion of the core e-commerce development and integration work to enhance Sears Online, the Web site of Sears, Roebuck and Co., Chicago. Xpedior, also based in Chicago, teamed up with Sears Online to build and integrate several product lines and legacy systems into the Sears site. These initiatives improved the site's search capabilities, personalized content and customer account maintenance, says Xpedior. Xpedior focused on the Sears appliance offering and Tool Territory. It also assisted in the launch of several new product lines, lawn and garden in April and home electronics and BabyMe in late July, it says. Meanwhile, Sears also has hired Viant Corp. to boost its online abilities. Boston-based Viant assisted with the addition of home electronics, computers and office equipment, small appliances and cookware and baby products to sears.com.

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