RichFX, Inc. Strengthens Its Leadership Position with Online Catalog Solution, Rich Catalog v2.7
Introducing Unmatched Performance, Feature Set and Flexibility
NEW YORK, Oct. 1 -- RichFX has released its latest version of Rich Catalog to continue to provide customers with the most robust, cost- effective and reliable online catalog technology in the industry.
One of Rich Catalog v2.7`s most remarkable achievements is a performance speed that far surpasses competing products. Equipped with proprietary compression technology and seamlessly integrated with existing websites, Rich Catalog now has an average initial file size of only 120KB -- loading in under three seconds for broadband users. These results are nearly triple the speed of any other online catalog option, thus increasing shopper retention rate and user satisfaction.
RichFX added many new features to Rich Catalog v2.7 to increase measurable value to both the cataloger and online shoppers:
* Advanced Email-to-Friend(TM) allows shoppers to simultaneously email the
catalog to multiple contacts - a feature that exponentially increases
online catalog exposure and online sales for retailers
* Enhanced search helps shoppers find products in the catalog more easily
and effectively
* International character set support enables multiple languages and
versions
* Roll-over product pane shows product details without clicking the mouse
* Multi-level tables of contents facilitates navigation directly to a
particular catalog section
* Enhanced HTML version offers a nearly identical experience to the flash
catalog
* Dynamic overlays enable retailers to highlight or update product
information by placing a transparent or opaque Flash object directly
over the photograph giving shoppers out-of stock and sale updates
* Page Swapping allows retailers to switch, replace or add one or several
pages to an existing Rich Catalog (including catalog cover)
These Rich Catalog v2.7 features provide a level of flexibility that illustrates how the online world complements the print world. While preserving the integrity of the printed catalog, Rich Catalog v2.7 offers a way to give new life to both the print and the website.
With over 200 Rich Catalog customers including LEGO, Kenneth Cole, Crate and Barrel, Toysrus.com, Williams-Sonoma and Eddie Bauer, RichFX offers a proven solution to increase online revenue and support a multi-channel strategy.
About RichFX
RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online.
Contact Information:
Sarah Glasser
RichFX, Inc.
(646) 274 3912
sarahg@richfx.com
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