Sane Solutions releases NetTracker 7.5 Web analytics software, premiering market`s first hybrid Web data collection option
- Introduction of page tagging, a unique hybrid data collection mode,
support for MySQL, an SMB edition, and customizable PPC analysis,
solidify version 7.5 as the leading Web analytics option for any
enterprise -
North Kingstown, RI - October 5, 2004 - Sane Solutions, developers of
the NetTracker(R) line of Web analytics software, today announced the
availability of NetTracker 7.5. The NetTracker 7.5 product line
addresses the unique Web analytics demands of virtually any user in any
enterprise.
Sane Solutions introduces a new page-tagging data collection option in
version 7.5 to meet the needs of users who prefer, or are limited to,
this method for analyzing their Web sites. In addition, unlike other
Web analytics vendors with dual page-tagging and log file analysis data
collection options, NetTracker 7.5 allows users to employ a unique,
powerful hybrid mode. The hybrid mode allows users to leverage the best
of both collection mechanisms. Reliable, accurate visit counts provided
by NetTracker advanced log file analysis can be augmented by page tags
to capture additional client-side information such as screen resolution,
or to track "events" such as visitors adding or removing items from
their shopping carts.
"While Sane Solutions has been a long-standing log file analysis
company, we acknowledge that there are sites for which you do not have
access to the Web server log files. For instance if your site is
virtually hosted, if you are a search engine optimization (SEO) company,
or if you use Yahoo Merchant for the e-commerce portion of your site,
for example, you may not have easy access to your log files. NetTracker
page-tagging data collection allows you to work around this issue," said
Frank Faubert, CTO of Sane Solutions. "We are pleased to bring the
power of NetTracker`s advanced Web analytics features to sites which
need or prefer to use page tagging for Web data collection."
Five new progressive marketing campaign analysis reports, also available
in all editions of NetTracker 7.5, address the needs of campaign-centric
Web analytics users. New campaign reports provide marketers with rolled
up reporting to drill down to their online campaign responses by channel
type, individual channel, channel segment (ad variations or groups
within that channel), and in the case of search engine marketing by
pay-per-click (PPC) keyword.
"NetTracker 7.5 facilitates customizable PPC analysis by allowing users
to compare PPC clickthroughs and conversions by PPC vendor, category, ad
variation, text ad versus image ad, search engine ad versus content
network ad and by paid keyword versus the actual broad-matched query
employed by a visitor," said C. Decker Marquis, Marketing Manager at
Sane Solutions. "NetTracker 7.5`s campaign tracking allows marketing
managers to reach more intelligent reporting for making decisions on PPC
marketing. And, NetTracker 7.5`s e-mail alerts even allow users to
automatically receive an e-mail if the number of clickthroughs from any
paid keyword drops below a certain level, so they know when to check
their bid and position."
For small and medium-sized businesses with sophisticated Web analytics
demands, NetTracker 7.5 offers a new specially-catered product in the
NetTracker line, NetTracker SMB. NetTracker SMB meets the demands of
these businesses by providing scalability and open Web data warehouse
access while maintaining a starting price of $7,500, to address small
and medium-sized businesses` cost-conscious budgets.
Both NetTracker SMB and eBusiness customers benefit from NetTracker
7.5`s new database support which allows them to leverage the affordable,
open-source MySQL database. Regardless of which of the four supported
relational databases NetTracker 7.5 eBusiness customers use, they will
experience NetTracker`s most dramatic increase in import performance to
date. NetTracker 7.5 eBusiness breaks previously-impressive performance
levels with a 50% increase in scalability when importing Web data from
high-traffic sites.
Enterprises seeking to identify potentially undesirable Internet usage
by employees can purchase NetTracker 7.5`s new data conduit for
SurfControl for use with NetTracker proxy server and firewall profiles.
The data conduit categorizes the restricted or otherwise undesirable Web
sites viewed by employees on the Web, in the NetTracker Site Category
Summary.
"Forrester Research`s most recent Web analytics report cites Sane
Solutions` NetTracker as `sporting all-around competence at a bargain
price`. The NetTracker 7.5 product line strengthens that notion by
matching the very individualistic demands of any Web analytics user in
any enterprise," said Jim Rose, CEO of Sane Solutions. "We are pleased
to provide both current and future NetTracker customers with expanded
Web data collection, relational database support, and product line
options to choose from."
Pricing and Availability
NetTracker 7.5 is available immediately. NetTracker Professional, the
best value in the entry-level Web analytics market, starts at $695.
NetTracker SMB, providing scalability and open data access for small and
medium businesses, starts at $7,500. NetTracker Enterprise, providing
intelligent report delivery based on business role and skill level,
starts at $1,995. NetTracker eBusiness, an enterprise hub and complete
solution for Web site traffic data, starts at $25,000.
For a more detailed description of each product, a list of the new
features contained in each edition of NetTracker 7.5, or a free
evaluation copy of any edition, visit www.sane.com.
About Sane Solutions
Founded in 1996, Sane Solutions develops and markets the award-winning
NetTracker line of Web analytics solutions. The NetTracker line analyzes
visitors` clickstream paths for insight into Internet marketing success,
online product interests, visitor conversion patterns, Web content
quality, visitor retention, and more.
NetTracker products are used worldwide by Global 2000 corporations,
educational institutions, government agencies, and ISPs. Customers
include: American Honda Motor Co., Inc., Fairchild Semiconductor, GEICO
Direct, Goldman Sachs, Old Mutual, Otis Elevator Company, Yale
University, and more. Sane Solutions` strategic partners include Best
Software (SalesLogix), Business Objects, Cognos, Hewlett-Packard, IBM,
Microsoft, MicroStrategy, Oracle, Sun-Netscape Alliance, and more.
Sane Solutions, LLC, is a privately held limited liability company
located in North Kingstown, Rhode Island. For more information please
contact Sane Solutions LLC, 35 Belver Ave., North Kingstown, RI 02852;
tel. 1-800-407-3570 or 401-295-4809; http://www.sane.com.
###
NetTracker(R) is a registered trademark of Sane Solutions, LLC. My
NetTrackerTM and Ask NetTrackerTM are trademarks of Sane Solutions, LLC.
Other company and product names may be trademarks of the respective
companies with which they are associated.
For more information contact:
C. Decker Marquis
Sane Solutions, LLC
http://www.sane.com
(401) 295-4809
decker@sane.com
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