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Press Releases Friday, October 8, 2004   
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Cyclone Commerce and Velosel to Accelerate Collaborative Product Information Management

SCOTTSDALE, ArIz. and SANTA CLARA, Calif., Oct. 5–Cyclone Commerce and Velosel Corporation today announced a partnership to streamline Collaborative Product Information Management (CPIM) and Global Data Synchronization (GDS) projects between large retailers, consumer products and pharmaceutical companies. Since manufacturers and retailers synchronize information at the edge of their enterprises, this partnership is focused on scaling this collaborative B2B process.

As part of this effort, Cyclone and Velosel will share information, technology and testing resources for the joint deployment of sophisticated CPIM solutions. Given the two companies‚ success and established customer base in the retail, consumer products and pharmaceuticals industries, this partnership is ideally positioned to synchronize the retail supply chain and help prepare these organizations for key future initiatives such as RFID.

"Velosel and Cyclone are working together to offer our customers the first CPIM solution with multi-modal, simultaneous synchronization across all certified data pools including WWRE, Transora, UCCnet and the Global Registry," said Daryl Eicher, general manager of retail and consumer goods solutions for Cyclone Commerce. "Companies that rapidly scale their GDS programs to include their key trading partners achieve a quicker return on their investment. This partnership provides a smarter, simpler way for joint customers to ramp and gain value from their GDS programs."

"We are excited to be working with Cyclone, based on its proven track record of managing some of the largest and most complex retail and consumer products trading communities,‰ said Russ Henry, senior vice president of marketing for Velosel. „As these industries prepare for strategic initiatives like GDS and RFID, the foundation is a Collaborative Product Information Management solution. This partnership will accelerate our joint customers‚ ability to successfully deploy and scale solutions to reach their business performance goals."

For the hundreds of business-to-business processes in retail and consumer goods industries, Cyclone provides Smarter B2B solutions that help enterprises manage these processes from the edge of their infrastructure rather than relying solely upon back-end systems. In this way, companies can gain visibility into each step in the process and act in real time upon the information in flight between organizations.

Velosel’s Collaborative Product Information Management solution, Velosel5, delivers powerful administration of the people, processes, and finished goods information that drive revenue and cost savings for manufacturers and retailers. The Velosel application ensures accuracy and efficiency both inside the enterprise as well as throughout the value chain so multiple processes are optimally coordinated. The result is more accurate and complete information about products, locations, customers or vendors, effectively synchronized with employees, systems and trading partners.

About Cyclone Commerce
Cyclone provides Smarter B2B solutions that help businesses manage business-to-business processes from the edge of their enterprises rather than relying solely upon back-end systems. Cyclone software allows businesses to act in real-time upon information "in flight" between customers, suppliers and other important partners by getting the information flowing between trading partners giving them visibility into key processes and allowing them to manage events as they occur. Cyclone makes it easy to extend existing internal applications, integration and business intelligence investments outside the four walls of an enterprise. Founded in 1996, Cyclone Commerce is headquartered in Scottsdale, Ariz.

Customers: Cyclone’s 2,000 customers are some of the most well recognized brands, including 3 of the top 4 national retailers, 30 top suppliers of consumer packaged goods, the top 10 pharmaceutical manufacturers, all of the top healthcare distributors, 3 of the world’s top 4 logistics providers, the world’s top 2 computer manufacturers, the top 3 electronics distributors, the world’s largest automotive manufacturers and over 100 financial services organizations, including the world’s largest investment provider.

Selected Awards: Computerworld’s "Innovative Technology Award," 10/02; Upside’s "Hot 100," 2002; Retail Information Systems "#1 Retail Satisfaction," 1/03; Consumer Goods Technology, "Best of Breed," 1/03.

About Velosel Corporation
Velosel Corporation is the leading provider of collaborative product information management (CPIM) solutions for the consumer goods and retail industries. The company‚s flagship product, Velosel5, maximizes business performance by streamlining the creation, management and synchronization of accurate and enriched product information within the enterprise and across the value chain. As a result, companies can accelerate time-to-market, reduce costs, and improve customer satisfaction by guaranteeing that rich product information is readily accessible at all points of trade. Velosel customers include leading companies such as Ace Hardware, Campbell Soup Co., Safeway, The Clorox Co., and Wyeth. Velosel is a certified and solution partner of UCCnet, the WWRE and Transora. Headquartered in Santa Clara, California, Velosel can be contacted at 408-850-2100 or www.velosel.com .

Velosel and Velosel5 are trademarks of Velosel Corporation. All other company, product and brand names are trademarks of their respective owners.

Contact:
Ross Perich
Trainer Communications
work: 925-556-5463
mobile: 925-381-6048
ross@trainercomm.com
www.trainercomm.com

Trainer Communications is proud to be a sponsor of Executive Marketing Insights (EMI)
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