NEW YORK--Oct. 7, 2004--Bluefly, Inc. (NASDAQ SmallCap: BFLY)
today announced that it has launched its storefront in the Apparel &
Accessories store at Amazon.com (located at www.amazon.com/bluefly),
making Bluefly`s selection of designer brands, fashion trends and
superior value available to Amazon.com`s tens of millions of active
customer accounts.
"We are thrilled to have a presence on the Amazon.com Website, and
look forward to introducing the Bluefly experience to Amazon.com`s
extensive customer base," said Melissa Payner, Bluefly`s CEO. "We`re
excited to be able to bring our unique combination of fashion, value
and service to an entirely new market, and we believe that
Amazon.com`s customers will truly appreciate our product offering and
shopping experience."
About Bluefly, Inc.
Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a
leading online retailer of designer brands, fashion trends and
superior values. Bluefly is headquartered at 42 West 39th Street in
New York City, in the heart of the Fashion District. For more
information, please call 212-944-8000 or visit www.bluefly.com.
This press release may include statements that constitute
"forward-looking" statements, usually containing the words "believe",
"project", "expect", or similar expressions. These statements are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements inherently
involve risks and uncertainties that could cause actual results to
differ materially from the forward-looking statements. The risks and
uncertainties are detailed from time to time in reports filed by the
company with the Securities and Exchange Commission, including Forms
8-A, 8-K, 10-Q, and 10-K. These risks and uncertainties include, but
are not limited to, unexpected changes in fashion trends; cyclical
variations in the apparel and e-commerce markets; the dependence on
third parties and certain relationships for certain services,
including the company`s dependence on U.P.S. (and the risks of a mail
slowdown due to terrorist activity) and its dependence on its
third-party fulfillment center; online commerce security risks;
management of potential growth; the availability of merchandise;
rising return rates; and risks associated with expanding the company`s
operations.
CONTACT:
Bluefly, Inc.
Investor Contact:
Patrick Barry
212-944-8000 ext. 239
pat@bluefly.com
Media Contact:
Berns Communications Group
Stacy Berns/Melissa Jaffin
212-994-4660
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