NeimanMarcus.com adopts live chat
Neiman Marcus Group is adopting a live chat system from LivePerson Inc. at NeimanMarcus.com, the company says.
"Neiman Marcus is committed to providing customers with an incomparable shopping experience, where each customer receives superior, luxurious merchandise along with exceptional customer service and support," said Terry Gradidge, vice president of call center operations at Neiman Marcus Direct. "LivePerson Service Edition has enabled Neiman Marcus to increase the buying satisfaction of our customers by bringing to our web site the same level of customized, individual service they experience in our retail stores."
While live chat has gotten lots of attention from retailers who like the potential to replicate personalized in-store service on the web, fewer than 5% of retail web sites have adopted live chat. LivePerson reports that eBay, Federated Stores and QVC are using LivePerson technology.
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