Brookstone goes on TV at ShopNBC for the holidays

Brookstone Inc. is taking to the airwaves for the holiday season. Starting next Thursday--Nov. 14--ShopNBC will produce and air five shows for Brookstone around the theme of What a Gift Should Be. The programs will air Nov. 14, 15 and 30 and Dec. 2 and 4. The shows will be simulcast at ShopNBC.com.

This is the first time that Brookstone, a retailer that focuses on upscale hardware and gadgets, has done TV marketing of this kind. The company says it will evaluate results from the holiday season before determining if it will undertake such marketing in the future.

The companies will promote the show’s launch through direct mail and e-mail, promotional spots on the ShopNBC network, and print advertisements in the ShopNBC program guide and ads at Brookstone.com.

Featured products will include Shiatsu Massage Chair and the 15-speed Percussion Massager, Tempur-Pedic mattress and therapeutic pillows, and electronic and entertainment products such as the Wafer-Thin CD System and the Grill Alert Talking Remote Thermometer.