Getting The Pop On Pets

One advantage e-retailers have over their offline counterparts is the ability to provide a large amount of information. Petsmart.com is taking advantage of that ability to beef up its information component by adding three information species-specific sections to the Answers page of its site: frequently asked questions, breed guide/care guides and buying guides for six categories of pets. The breed guides and care guides allow "one-click" access to expert information on more than 500 breeds and species. With ASPCA-approved dog and cat information and expert-compiled reptile, fish, bird, and small animal care guides, the user can retrieve descriptive information on background, appearance and care for each breed or species. With the buying guide tools, customers can find a variety of information, from how to choose the correct cat litter to how to size their dog's collar correctly, says the Pasadena, Calif.-based company.