Internet Retailer - Strategies For Multi-Channel Retailing


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News Stories Thursday, August 3, 2000   
E-Mail 'Cornering The Online Hardware Market, Brand By Brand' to a friend  Printer Friendly: Cornering The Online Hardware Market, Brand By Brand   

Cornering The Online Hardware Market, Brand By Brand


CornerHardware.com has introduced a new online resource for do-it-yourselfers. BrandCenters allows visitors to shop for products by brand. Each BrandCenter acts as a filter on the entire CornerHardware.com inventory of products. For example, for a customer who prefers Porter-Cable, the BrandCenter pulls all Porter-Cable tools together on a single page. Matching accessories are also available by brand, the company says.

     Along with Porter-Cable, San Francisco-based CornerHardware.com's BrandCenters give customers access to brands such as Black & Decker, Channellock, DeWalt, Makita, Milwaukee, Skil and Stanley.

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