PC Mall reports record Q2 sales of $253.2 million

PC Mall Inc. reported record second quarter sales of $253.2 million, up 9% from $231.6 million in 2004’s second quarter. However, the company posted a net loss of $1.2 million in the quarter, down from a $707,000 net profit a year earlier.

Core business sales increased 1% from 2004 to $232.8 million while sales to consumers declined 12% to $54.5 million. The drop in consumer sales was due in part to a 32% decrease in advertising and promotions with low returns on investment, the company says.

Consolidated gross profit for the second quarter dropped 6% to $28.6 million from $30.4 million a year earlier but increased 6.8% from $26.8 million in the first quarter.

PC Mall operates PCMall.com, MacMall.com, ClubMac.com, PCMallGov.com, and OnSale.com.