Loudeye, Fullplay get together for web-based music delivery to stores
Loudeye Corp. and Fullplay Media Systems Inc. are cooperating to offer web-based delivery of music recordings for in-store merchandising systems at brick-and-mortar retailers, the companies said today. Their distributed content will include more than 3 million song samples from more than 250,000 CDs.
Fullplay and Loudeye expect to announce their first customer soon, a national retail chain, a spokesman for Fullplay tells InternetRetailer.com.
Loudeye will provide encoded music files to Fullplay, which will feed the files daily to in-store network servers. Fullplay also provides retailers with its Interactive Merchandising Systems, which receive the web-delivered content on in-store computer servers. The merchandising systems then stream the recordings, as many as 50 at one time, to in-store sampling kiosks for customer use.
For Fullplay, the agreement provides access to a more comprehensive and current catalog of music recordings, the company says.
Loudeye gains market access beyond its online base to include brick-and-mortar stores. "Our work with Fullplay marks an important step in leveraging our content and licensing agreements across both online and offline music distribution channels," said Joel McConaughty, CTO of Loudeye.
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